Creating effective Vashon Island Marketing is tough. Anyone can put your name or company on a website and call it “marketing”, but ask any small business owner having a website means NOTHING if there are no eyeballs looking at it.
98070 Media knows how to get eyeballs.
Here on Vashon we have two distinct groups. You have locals and non-locals. Sure, we have folks that come over for the summer, but we consider those folks locals. Marketing to the different groups requires a different set of strategies. For instance, you would not want to advertise your island based landscaping business on a Vashon Island Tourism website….. Catch my drift(wood)? Understanding your targeted audience is super important.
Once you know your potential customers, now we can focus on HOW those customers are searching for goods and services. For instance, when off islanders come to Vashon, some will do research on what to do on Vashon. How will they be doing that? Well, if they are at home, they will be most likely looking for information on Vashon Island via a PC or tablet. If they are in route to Vashon for the day, or weekend, they might be researching on the way. Thus, most likely using mobile phone.
SO, now we know WHO is coming to Vashon, HOW they are looking for goods and services but, lets break it down even further. In fact, we MUST break it down further… but I digress.
This blog post is the first a series of blog posts that will focus on helping you as a Vashon Island business, market your product or service to locals as well as off islanders.
Other marketing companies would like to sell you this information, fuck it. I’m going to give it to you. Under one condition… that is: If you end up needing help, you hire me to help you design or implement your own marketing plan. Ok? Deal.
So, for right now, here’s the agenda for my blog posts:
Why is Marketing on Vashon Island So Difficult?
Definition of Marketing on Vashon Island
Understanding your Value
Understanding your Targeted Audience
Where is your target audience searching?
How are they searching?
What are they searching for?
Website: Do you need one?
Selecting the Social Media to dominate.
What is SEO? And why should you give 2 shits about it?
Why your Vashon Island Email list is so important?
As I have time, I will create these blog posts and like I said, I will give this information out freely. The best way to make sure you get a notification when one of these posts are finished is be subscribing to my newsletter.